Brand Design Plus Plan

A comprehensive identity system for hotels, resorts, co-living spaces, cafes, restaurants, clubs and lifestyle brands looking to elevate their presence.
The Plus Plan goes beyond visuals - combining strategy, storytelling, and design to build a brand that looks, feels, and speaks with purpose. From refined logo systems to tone of voice and brand applications, every detail is tailored for the hospitality experience.

Best for: Cafes/Restaurants/Hotels that want a real brand system
Includes

• Strategy mini-session: positioning + audience + vibe keywords

• Logo suite: primary + secondary + monogram

• Full color system (digital + print-safe)

• Typography system + hierarchy (H1/H2/body styles)

• Icon style + 6–12 custom icons

• Pattern/texture direction (1–2 options)

• Messaging kit: short brand story + tone-of-voice + tagline options (3–5)

• Brand guidelines (10–14 pages) with rules + examples

• 4 brand application mockups (menu cover / signage / label / IG grid, etc.)

• Full handoff folder

Revisions: 3 rounds
Timeline: 2–3 weeks

This product will be shipped and processed in 3 working days.